Salesforce Marketing Cloud Developer

Job Description:

As a Salesforce Marketing Cloud Developer, you will bring your experience in design, development and execution of large-scale, customer-centric communications.

Responsibilities for this position include:

• Developing emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs.
• Developing cross-channel communications leveraging all of Salesforce Marketing Cloud as well as potential integration into other Marketing Automation.
• Understanding SFMC data model and architecture.
• Familiarity with various data extraction/manipulation techniques.
• Building and automating SQL based direct-to-consumer campaigns using enterprise applications, such as Salesforce Marketing Cloud and Campaign Management Tools.
• Staying current with rapidly developing Salesforce ecosystem.
• Training and coaching internal and client teams on how to best use Salesforce Marketing Cloud.
• Supporting center of operational excellence which includes identifying innovation opportunities.
• Conducting data analysis and optimizing performance of slowly running queries.
• Developing ongoing improvements to campaigns and operational processes.
• Conducting operational assessments and presenting findings/recommendations to team members.
• Documenting data/process flows and QA validations.
• Translating business requirements into a technology solution and implementing that solution in an accurate, efficient and reliable manner.
• Liaising with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing for continuous enhancement of Customer Relationship Management marketing capabilities.

Required Qualifications:

• At least 5 years of Salesforce Marketing Cloud development experience.
• Strong Salesforce customization and configuration experience with Marketing Cloud (SFMC)
• Excellent problem-solving skills with a demonstrated ability to identify issues, resolve them quickly and know when to rely on internal resources to assist.
• Proven integration experience using integration techniques – REST, SOAP APIs, oAuth and Single Sign-On.
• Knowledge of Product Development Lifecycle and DevOps Tools like GIT, Jenkins, JIRA etc.
• Ability to work collaboratively in a creative, Agile environment and manage agile task assignments.
• Strong preference for candidates who are Salesforce.com certified in the following areas Certified Marketing Cloud Developer.
• Experience with ETL tools like MuleSoft or Informatica Cloud would be a plus.
• Bachelor’s degree, preferably in Computer Science, Information Technology, Computer Engineering, or related IT discipline; or equivalent experience.